How society views and stereotypes women, grasps my attention and leads to critical thinking and demonstration through art form. I am using these photographs to manifest the visual representation society has actuated to women. I find we are directly affected by the images that surround us on a daily basis. The way women are presented in advertising is strongly opposite then in men ads. I found a fashion ad for Kohls that was in Elle magazine and I tried to recreate it using a male model. In the original ad the girl is in a very vulnerable pose, which is common in fashion ads. When men are put in these same poses they come off as awkward. Men are always shown in strong assertive poses while women are are portrayed as vulnerable and child like. This project explores how gender stereotypes are portrayed in advertisement.